Creating a Marketing Plan for Your Video Production

One of the more difficult parts of video production is developing a marketing plan for your Seattle area business.

Sierra Media is based in the Everett WA area and helps corporations who are looking for a high end videos solution.

Keeping your business on the edge of the video marketing game requires a clear base goal of what you’re planning to use your video for.

For instance, are you planning to create a video that will be showcased on your website? Will you be creating video that’s meant for education? Depending up on goals, you may want to consider a different approach to how you market your video content.

To a degree, creating video without a solid marketing plan is similar to that “fancy sign in the desert” concept. Who cares how expensive your sign is… if it’s not catching the eyeballs of a relevant demographic, it does not matter.

Here’s a great download by Sierra Media that shows the top 5 types of video that drive results in a marketing campaign.

This downloadable will show you why most videos fail. It’s not merely the quality of a video that makes the difference. These five reasons go a level deeper and show the top 5 key factors that will help you leverage your video production to the next level. As always, if you need a consultation, Sierra Media is now providing a free consultation to qualified creative managers.

Other aspects that are important include understanding how to present your corporate authentic voice within your video.

Your true voice will help your corporation uniquely connect with your target market. One of the most difficult parts of developing a new segment product or service is to make that new branch seem unique from other competitors. This is best done through video. Understanding how to tailor video towards a unique brand voice is one of the specialties of Sierra Media. They help business owners discover their own unique voice through a unique personable approach to video production.

Learn more about how they can develop an authentic voice for your company by clicking on the link above.