Understanding IT Outsourcing as a Business Owner

Most of IT services, as it relates to business owners, is about expectations. You expect that everything will work just fine until you’re unexpectedly hit with some crazy hacker or virus that takes down your entire infrastructure instantly…. that’s just not fun at all.

IT Outsourcing

Most of these issues can be boiled down to a lack of good IT Services. Really, a good it outsourcing firm will expect that your expectations of having “peace of mind” is just fine. It’s utterly frustratingly, disastrous to have to deal with some person in India (who you can barely understand) about your latest network crash… what is Linux?

Here’s 13 warning signs that you should consider when hiring an IT outsourcing company or when building your own IT department at your company. There’s often a huge gap in communication between people who don’t understand tech and people who live in the geeky tech world all day dreaming about their next D&D play over the weekend… yes, communication can break down easily.

Response Time

We are not talking about greased lightning here but your IT service should respond to problems quickly. How fast does your IT team respond to a problem? Are you able to get a hold of them if you call?

If you’re a business executive and you’re wondering why things never get done, perhaps it’s because your IT team is unaware of the right tools that they could be using to make your life… a lot easier.


Yes, this is key to marriage… but it’s also key to IT! Don’t forget that your business is, in sorts, married to your business. Your business can not run effectively without the right setup and support. You should expect to receive regular reports on the functions of your business. There should be consistent iterations with your IT department to make things better… this communication should not sound like geek gibberish either.

Before you make a decision download the 13 warnings signs eBook and consider getting a free evaluation with a local IT outsourcing company. You may find that outsourcing your IT is a breeze compared to your current setup. You may also find that your current IT team needs to be fired and you need to outsource to a different company. Either way, hiring the right IT department is vital to your company’s success.


Creating a Marketing Plan for Your Video Production

One of the more difficult parts of video production is developing a marketing plan for your Seattle area business.

Sierra Media is based in the Everett WA area and helps corporations who are looking for a high end videos solution.

Keeping your business on the edge of the online marketing game requires a clear base goal of what you’re planning to use your web design for.

For instance, are you planning to create a video that will be showcased on your website? Will you be creating video that’s meant for education? Depending up on goals, you may want to consider a different approach to how you market your video content.

To a degree, creating video without a solid marketing plan is similar to that “fancy sign in the desert” concept. Who cares how expensive your sign is… if it’s not catching the eyeballs of a relevant demographic, it does not matter.

Here’s a great download by Sierra Media that shows the top 5 types of video that drive results in a marketing campaign.

This downloadable will show you why most videos fail. It’s not merely the quality of a video that makes the difference. These five reasons go a level deeper and show the top 5 key factors that will help you leverage your video production to the next level. As always, if you need a consultation, Sierra Media is now providing a free consultation to qualified creative managers.

Other aspects that are important include understanding how to present your corporate authentic voice within your video.

Your true voice will help your corporation uniquely connect with your target market. One of the most difficult parts of developing a new segment product or service is to make that new branch seem unique from other competitors. This is best done through video. Understanding how to tailor video towards a unique brand voice is one of the specialties of Sierra Media. They help business owners discover their own unique voice through a unique personable approach to video production.

Learn more about how they can develop an authentic voice for your company by clicking on the link above.